However the Semi-Annual Sale is just too big to ignore. We all love furniture: it's the reason I'm writing this blog and the reason you're reading it! And even more than that, we all love getting a deal on the furniture we want.
Call it what you will: covet, lust, desire, need, want - every one of us has specific pieces that will make their lives better. Maybe you want a set of Hudson stools for the kitchen counter. Or a big Reid Sofa for the living room. (While we're in the livingroom you might want to add an Egg Chair and a Slade Rug). Do you have a deck that needs a chair or two? Maybe even something as simple as a glass of purified water would make your day. My personal fantasy is a pair PK22s sitting in the library. Of course, I'd need to have a house with a library first. But this is how things go.
We like these things for lots of reasons. They are stylish and comfortable, they fulfill a purpose and a need, and when we see them they make us happy. All of these qualities add up to represent a unique value in each item. It goes back to the previous posting from our CEO. Value is intensely personal - what seems like a waste to one person might be an very satisfying deal to another.
The SemiAnnual Sale isn't about things being cheap. Cheap is a dirty word to me - it implies flimsiness and poor craft; throw-away goods. I am glad none of our products are cheap. The SemiAnnual Sale is not about spending as little money as possible - it's about getting as much for the money you spend. The SemiAnnual Sale is about is increasing your value, making your money go just a little bit further for you. We're glad to do it because it helps you get the things you love, and when you're happy, we're happy too!
Now go out and get a deal on that Twilight sofa you've had your eye on! (there's Free Shipping too!)
